Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

(By Ashish Nayyar, Vice President & Head of Pricing & Commercials at IBS Software, and a leading voice on value-based pricing in the enterprise software space) Despite massive advances in product ...

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their ...