Forbes

A/B Testing Can Help Transform The Effectiveness Of Employee Training

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...
VentureBeat

OfferFit gets $25M to kill A/B testing for marketing with machine learning personalization

"A/B testing is dead" proclaims the copy on the homepage of OfferFit, a three-year-old, Boston, Mass.-based startup founded and led by George Khachatryan as CEO, a PhD mathematician and former ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...
Printing Impressions

The Importance of A/B Testing in Direct Mail Marketing

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...
Entrepreneur

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...
Forbes

A/B Testing: A Powerful Tool For Optimizing Your Google Ads

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...
Search Engine Land

A/B testing and SEO: How to navigate pitfalls and maximize results

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...