A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...