Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

It is rare for a beverage brand to stand out in India’s crowded consumer market, but Lahori Zeera has managed to do just that ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.

Verizon Communications Inc.'s VZ business has been gaining solid traction in the Consumer segment, backed by some major growth drivers. As of first-quarter 2025, the company’s wireless retail ...

Analog Devices’ ADI consumer segment grew 21% year over year due to traction across handsets, gaming, hearables and wearables categories. As ADI develops analog, digital, mixed signal processors and ...

Aravind Melligeri, Chairman and CEO of Aequs, confirmed that the company’s net debt reduction, funded by the IPO proceeds, ...

Capital One has reintroduced its SavorOne credit card less than a year after the brand name appeared to be discontinued. The financial services company is now positioning the revived card to target a ...