Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

Arms are being raised for high-fives all around. And why not? Your marketing team just knocked an ad out of the creative ballpark, highlighting your small business's differentiator with compelling ...

U.S. ad spending fell 30% during the second quarter of 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media -- especially print, radio and out-of-home, ...

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top ...

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa, a ProPublica investigation has found. The company has publicly ...

Holiday marketing campaigns often feature sentimental and heartwarming themes, but this year, humor seems to have resonated most with consumers. Examining the elements of the campaigns that made the ...

Integral Ad Science Holding Corp. (NASDAQ:IAS), a prominent player in the digital advertising technology sector, has recently garnered attention from financial analysts due to its mixed performance ...