The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to ...

Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with larger ...

AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In March, the IAB Tech ...

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...

Bring on the online ad exchanges: several companies are looking to bring stock market efficiency to online advertising--eBay is the highest-profile of these--but smaller players like The Right Media ...

Spotify (NYSE:SPOT) is reportedly piloting an ad exchange, or a supply-side platform (SSP), along with The Trade Desk (NASDAQ:TTD) to help scale its automated ad offerings, with its initial focus on ...

The last five years have seen an explosion in search advertising, with spending nearly doubling year-over-year to reach more than $8 billion in 2007, according to Thomas Weisel Partners. During the ...

As key Google (GOOGL) executives begin to testify as part of the U.S. Justice Department’s antitrust trial against the tech giant, some crucial information is emerging from the proceedings. Notably, ...