Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks would eventually be disintermediated from the online display market’s ...

(Tribune News Service) — Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website publishers and ...

The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...