Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s ...

Collaboration with ad agencies aims to define two full-screen formats for mobile device ads, geared toward devices running Flash Player 10.1 but with an HTML5 option. Lance Whitney is a freelance ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday. The launch follows Adobe's $540 million ...

Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple's iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not ...

Adobe said Friday it will stop allowing political ads on its platform on Aug. 30, making it the latest tech company to restrict political ads in the run-up to the presidential election. The move ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ads for social media channels in Adobe Express. The solution supports ...

A still from an Adobe Firefly-generated video. Photo: Courtesy Adobe. Adobe, the digital software powerhouse behind the world-famous Photoshop app, revealed something new in a Monday post on the ...

Software giant Adobe Systems yesterday gave its $20 million advertising account to Goodby Silverstein & Partners of San Francisco. Young & Rubicam San Francisco had ...

Adobe is giving customers access to more data with the launch of a new offering, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring ...

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