Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

The partnership brings Manifest’s unmatched expertise in the inner workings of supply chain management to Global Supply Chain Marketing Summit. Russ Henneberry, a digital marketing consultant and ...

Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately, data can help you gain clarity. By identifying, capturing and managing the immense ...

As a marketer, you most likely think that the supply chain management process has nothing to do with you. That’s another department’s focus. You just hope that what they do doesn’t create a marketing ...

“Given the dominance of Google, DoubleClick and YouTube in the digital economy, many brands feel that it is essential to place advertising on your platform,” observed David Pemsel, chief executive ...

A solid infrastructure and collaborative communication are the keys to successful supply chain management. When laying the groundwork, business-to-business partnerships that focus on maximizing ...

Manufacturing managers have long harbored the suspicion that the marketing department didn't exactly see eye-to-eye with them on the importance of supply chain management. Now comes evidence that ...

The constant kinks in the supply chain coupled with inflation that refuses to abate cause plenty of headaches for both companies and consumers. The effects have rippled to marketing, where plenty of ...

A recent study by EY revealed that 25% of consumers consider slow delivery speeds to be the most frustrating part of online shopping, with one in five saying they won’t forgive brands that fail to ...

A brand is made up of many elements: strategy, target market, customers, advertising, marketing, innovation, and many more. However, one element seems to get left behind: the staff. The employees. The ...