Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately, data can help you gain clarity. By identifying, capturing and managing the immense ...

Spindl, a Web3 startup founded by Silicon Valley veteran Antonio Garcia Martinez, has launched what it bills as the first truly on-chain ad network. Like Web2's off-chain ad networks, this one ...

Funding Fixed and Five Chain announce a strategic marketing partnership to launch a Business Starter Bundle combining ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of monetization and marketing technologies that help businesses fuel growth, is furthering its commitment to sustainability ...

To say the programmatic media supply chain is a transparency-free zone that increasingly serves as a vehicle to funnel money to websites whose sole purpose is to facilitate advertising arbitrage is to ...

The constant kinks in the supply chain coupled with inflation that refuses to abate cause plenty of headaches for both companies and consumers. The effects have rippled to marketing, where plenty of ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Programmatic ads have significantly disrupted ...

It’s a familiar story by now. The Covid-19 pandemic came crashing down in 2020, wreaking havoc on the economic path in front of it. And by 2021, global supply chains slowed to a crawl. These ...