AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

The deal will create the largest advertising company in the world, with ramifications for Hollywood. By Alex Weprin Senior Editor In a deal that will reshape the advertising and communications ...

Oracle plans to wind down its advertising division, it said as it reported fiscal 2024 earnings. Oracle's advertising revenue fell from $2 billion in 2022 to $300 million in fiscal 2024. A big change ...

It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline consumer data, ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Lamar Advertising Company (NASDAQ:LAMR) is one of Goldman Sachs’ top REIT stock picks. On February 2, Lamar Advertising ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...