CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Implementation of a marketing strategy can improve business profitability because of implications for all aspects of the company's operations. The marketing strategy focuses company attention on ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

DuoDigital: The Future of Legal Marketing Automation Orlando, United States – December 17, 2025 / DuoDigital / DuoDigital is making significant strides in the realm of law firm marketing by offering ...