(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

(Reuters) - The U.S. Federal Trade Commission is investigating whether Amazon.com and Alphabet's Google misled advertisers that place ads on their websites, a source familiar with the matter said on ...

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand. Amazon unexpectedly pulled out of Google Shopping auctions ...