European dairy giant Arla Foods is repositioning its Apetina Mediterranean-style cheese brand as “the cheese to cook with”. The Castello cheese and Lurpak butter owner said it has launched a global re ...
Designed by pi global the agency was briefed with creating a strongly branded Apetina range complete with a clear visual messaging. Product photography was reshot and displayed on-pack with the range ...
"After a challenging reposition, we needed to find Apetina's roots. At such a pivotal point for the brand, Apetina required a new voice in the category whilst retaining its lighthouse identity.
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