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Apple's Vision Pro crisis goes from bad to worse
According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...
Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...
The Vision Pro launched in February 2024, wearing its ambitions (and its weight) proudly on its face. At $3,499 before ...
Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...
Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. When Apple introduced its AR Kit software at WWDC in 2017, I ...
Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...
Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.
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