CEOs’ top strategic business priority for 2025 is to foster growth, primarily by embracing emerging technologies, according to a July 2024 Gartner survey of 110 global CEOs and senior business ...

With an analytics project or solution, an impact assessment is crucial, often as important as the solution or project itself. Essentially, an impact analysis does exactly what it says: It allows ...

Technology investments and initiatives play a vital role in driving business success, but innovation for its own sake is likely to be ineffective—even costly. It is crucial for tech leaders to find ...

Measuring the value of connected TV (CTV) isn’t always straightforward — especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, that’s rarely ...

One of data privacy’s greatest challenges is that it can all feel just so abstract. What does it really mean for an individual’s data to be at “risk”? What activities are riskier than others? Where is ...

Information leaks can range from internal decisions and salary data to intellectual property, strategy documents, or board minutes. Whether caused by accident or intent, all leaks demand immediate, ...