Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...

This pivot reflects a burgeoning interest among U.S. consumers in beverages offering perceived health advantages ...

Gatorade is rebranding to attract non-athletes, emphasizing hydration benefits for everyday consumers while maintaining its ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on ...

PepsiCo is pushing Gatorade into new territory. New packaging, reformulated drinks, and a product built for long flights and ...

Gatorade is undergoing a major rebrand with new packaging, products and formula changes as it expands beyond athletes into ...

Athletes need to drink more water the harder they exercise, but too much late in the day can disrupt sleep.Juan Jose Napuri/Getty Images NBA champions don't have time for morning brain fog or an ...

Interest in prebiotic sports drinks has been increasing as athletes and everyday active consumers seek alternatives to traditional hydration formulas. For years, the category has been defined by ...

Most athletes drink when they feel thirsty. This approach fails more often than it succeeds. Research from the Korey Stringer ...

Pre-exercise hydration can be a confusing topic for youth sports parents and coaches. Most people know that it is important, but the specifics of ‘why’ can seem murky. “How much water should my ...