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10 tips to keep your emails out of Gmail’s promotions folder

Gmail uses multiple inbox tabs, including Primary, Social and Promotions, to improve email deliverability and decrease spam. Google uses evolving algorithms to determine which emails fall into which ...
Forbes

Avoid The Spam Folder With 6 Powerful Email Deliverability Tactics

Low email deliverability is hurting your business. Emails land in spam because of poor sender reputation, outdated lists, and lack of authentication (SPF, DKIM, DMARC). Verify your list regularly, ...
Entrepreneur

6 Reasons Your Marketing Emails Aren’t Converting — and How to Fix Them All

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...
Marketing

'Hello, First Name': How to Avoid Being an Email Cliché

Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your address. In a video, Mark Brownlow ...