Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing ...

Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

Why do business to business (B2B) brands in crowded markets find it nearly impossible to survive? The same reason resource-rich countries like Venezuela find themselves in economic collapse: inflation ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

If you haven’t thought about B2B purchasing in these terms before, it can really make you question and rethink your approach to the market. If risk is the primary motivator, how do you need to adjust ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

MESA, Ariz.--(BUSINESS WIRE)--B2B CFO®, a national firm dedicated to providing management advisory services to privately held companies, has received a patent for its B2B Exit software. Jerry L. Mills ...