Close-up detail view of seven Labubu monsters / charms / dolls / plus from "Big Into Energy" collection : Loyalty, Happiness, Luck, Hope, Serenity, Love an Secret, during a street style fashion photo ...

In the booming landscape of designer toys and collectibles, an unlikely hero has emerged: Labubu, the mischievous plush elf from Pop Mart. In the booming landscape of designer toys and collectibles, ...

Labubus — the fluffy, sharp-toothed figurines adorning belt loops and bags across the globe — aren’t just toys. They’ve become a cultural and commercial phenomenon. The creepy-cute collectibles, ...

The Labubu craze proves that play can be serious business. The quirky vinyl or plush toys from Pop Mart are a worldwide phenomenon, riding a rising wave in popularity among both collectors and ...

This story was featured in The Must Read, a newsletter in which our editors recommend one can’t-miss story every weekday. Sign up here to get it in your inbox. When ...