From a premium upgrade on the Daytona to one of the Crown’s most daring designs ever, here are all the latest additions to the Rolex canon.

This simple color update might be the smartest watch Rolex released this year—and one of the few you might actually get.

Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new model ...

Add Yahoo as a preferred source to see more of our stories on Google. By now, most Rolex fans have almost certainly heard the “news.” At next week’s Watches and Wonders fair in Geneva, the brand is ...

Rolex doesn’t have to do much to dominate coverage of any show of luxury watch introductions – one little tweak of an iconic case design is usually enough to break the internet. But Rolex earned its ...

Drake is no stranger to rare or one-of-a-kind watches, of course. His collection includes a Patek Philippe Nautilus ...

Richemont's 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre While it's too soon to assess the impact of the Middle East ...

Circa 1970 Rolex Daytona ref. 6262 with “Tiffany & Co.” inscription purchased by actor, George Peppard. Its estimate is $130,000 - $250,000. Two rare Rolex watches with important provenance will be ...

James Dowling, a well-known expert on the Swiss luxury brand, says the book also describes his 40 years as a watch collector. Share full article “Every Rolex book tells the historical story of the ...