The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Buyer behavioral data remains the greatest untapped marketing asset, opines the report. On average, only 45% of marketers are capturing and consolidating customer behavioral data from multiple ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...