"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

As a blue green paint lover, Behr’s pick is right on the money for me. The thing about hues in the teal family is that they’re super soothing, but they also don’t shy away from intensity. There are ...

Redecorating your living room means taking color into consideration. Avoid these paint colors if you want your space to look ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...

Even after more than 75 years in business, Behr Paint Company continues to innovate – from an AI-powered color selection tool that addresses the number one reason consumers abandon painting projects, ...

Over the past few years, color has definitely gotten moodier but also more dimensional - muted but also strong in saturation. Today, Behr Paint has announced Hidden Gem (N430-6A) as the pick for its ...