There was no Super Bowl for K-State to win. The fan base would certainly have been happier with victories over Arizona, Iowa State and Army instead of losses. But the Wildcats were never going to win the Big 12 with Texas Tech bullying the conference. I’m not sure how rewarding a 9-3 regular season would have been.

The conference is positioned to break its record for NCAA Tournament bids, set in 2024, but much depends on two teams in the middle tier.

The only Big 12 team outside those parameters was Utah, which visits the CU Events Center on Wednesday for the Buffs’ first Big 12 home game. Which also invites the prospect of a positive start in conference play if the Buffs can steal a win at ASU.

The Wildcats have learned some valuable lessons from their games against Big 12 championship contenders. Arizona and BYU both have huge frontcourts and bullied K-State in the paint. Their length also made it difficult for the Wildcats to make shots from beyond the arc.

Baylor enters Big 12 play facing one of the nation’s toughest slates, with a brutal conference schedule that will test the Bears from start to finish.

Brett Yormark is happy to see parity in the Big 12, but knows the league needs teams like Texas Tech to become an "outlier" in the conference.

Kansas basketball’s first Big 12 Conference game of the season is Saturday on the road at UCF. Here are a few things to think about ahead of tip-off.

The most pressing roadblock for Arizona State is NIL capabilities that continue to fortify around the country and the Big 12.

While fans trickled into the Orange Bowl stadium where tickets were going for as little as $39, the commissioner of the Big 12 said “everything is on the table” when it comes to rebooting the College Football Playoff,

Utah opens daunting conference season against top-ranked Wildcats, as the challenge of competing in the ballyhooed league tips off.

After an 8-0 start to the season, Colorado men's basketball is now trending in the opposite direction heading into Big 12 Conference play. Coach Tad Boyle's Bu

Updated Big 12 basketball rankings with team records, key players, recent form, and upcoming games as conference play begins to take shape.