Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

A year after banning all blockchain-related ads, Facebook has decided to relax its rules and allow ads for “blockchain technology, industry news, education or events related to cryptocurrency” without ...

Blockchain technology has come a long way from being a very niche concept in the cryptocurrency space to a robust digital infrastructure solution with overall business applications in a host of ...

Telegram has recently introduced an ad revenue-sharing initiative through the TON blockchain. In a key development that may transform the current ecosystem of online advertising, Telegram recently ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Privacy-focused messaging giant Telegram will start sharing advertisement revenue with channel owners starting in March, founder Pavel Durov said in a broadcast ...

People and companies are investing a lot of money in land and spaces in the metaverse, just the way they do in the real world, hoping to get a return. This means understanding the metaverse and its ...