A UK feminine protection brand released a commercial that uses blood instead of the typical blue dye. The brand, Bodyform, did so in attempts to normalize periods. People are applauding the brand's ...

Recounting her first period in her memoir BossyPants, Tina Fey willfully ignored her entry into womanhood because as far as she knew—thanks to commercials depicting it as such—her period would come in ...

A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bodyform/Libresse Libresse/Bodyform is known for its taboo busting adverts, and its ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Periods aren’t weird or abnormal or gross or disgusting. They’re perfectly natural, and happen to people of varied gender identities and expressions. The more we talk about periods, the less taboo ...

A new advert from UK sanitary products brand Bodyform features blood on a sanitary towel for the first time. The commercial begins with a vial of blood being poured onto the sanitary towel to show its ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...

Period blood isn't blue. Women know this, but it's possible men don't, particularly if they've been watching feminine hygiene product commercials. For years, advertisements have demonstrated period ...

When you think about commercials for feminine hygiene products, they tend to include that mysterious blue liquid spilling onto pads (what is that?), or close-ups of beautiful women laughing and ...