As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

The communications landscape is constantly changing, and with content that was once journalist and earned, becoming sponsored in a world driven both by digital applause and online ad dollars makes it ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Webinars, eBooks, newsletters, thought leadership and press coverage are crucial strategies for entrepreneurs aiming to strengthen their brand and lead the competitive market. Incorporating these ...

When regional teams operate without systematic access to the brand, they’re forced to make judgment calls on subjective areas, eg heritage v modernization, global consistency v local relevance. These ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Discover the Top 10 Branding Agencies in India for 2026 known for innovative strategies, creative excellence, and impactful ...