Your brand is an ecosystem. Everything—from your foundation and products to your partnerships, social media, marketing and customer service—plays its individual role. While your product is vital to ...

Monday, April 5 marked the start of National Library Week, a perfect time for the Cleveland Public Library to unveil its new brand and vision for the city. On Tuesday, the Library unveiled its new ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Brand refresh underscores National Vision's continued business evolution and unwavering commitment to accessible, high-quality eye care and eyewear DULUTH, Ga., Aug. 5, 2025 /PRNewswire/ -- National ...

Internal communication and employee alignment are crucial for maintaining brand consistency, especially during crises. Focus on creating a solid infrastructure for your brand that can handle ...

District Vision wants to meld the inner and the outer life of athletes. By Jessica Iredale All things considered, the pandemic worked out pretty well for Tom Daly and Max Vallot and their mindful ...

Announcements by the companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, that they will be “retiring” brand names and visual identities that are ...