Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Perfect Corp. announced a partnership with travel retailer Dufry on Monday to introduce augmented reality makeup try-on tech in airports worldwide, according to a release. The virtual try-on will be ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

ByteDance (BDNCE) said it is not shutting its virtual reality business Pico and that it was committed to the industry for the long term, Reuters reported. The remarks came after Chinese research firm ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

Experiential e-commerce company Obsess launched a new offering on Tuesday, Ava by Obsess, which gives brands the ability to build their own virtual stores and customizable 3D e-commerce experiences.

This innovative environment mirrors a virtual world where users seamlessly work, attend events, and acquire virtual items. It leverages cutting-edge technologies such as virtual reality (VR), ...

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When I first started teaching online nearly 20 years ago, everything was done through Outlook. No learning management system. No Zoom. No interactive tools. If you wanted to make something visual, you ...