In early growth stages, marketing and business outcomes often move in lockstep. A Facebook campaign might yield impressive clicks and conversions, translating to top-line revenue growth. When ...

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are ...

The most successful businesses don’t just react to customer needs—they anticipate them. This approach requires looking beyond typical journey maps and thinking strategically about desired outcomes ...

Our post pandemic world punctuated by rampant business transformation along with the massive sea changes the new age of AI continues to instigate, has created a sense of commodization across industry, ...

The digital advertising industry loves a good metric. First came CPMs and click-through rates, then viewability scores, each promising to be the silver bullet that would finally make sense of our ...

In today’s commerce landscape, AI is everywhere—but tangible business impact is not. The real challenge for retail and customer experience (CX) leaders isn't whether to use AI, but how to engineer ...

Childcare is an economic issue, and addressing it requires a multi-faceted approach. That’s the crux of the new Business Navigator program in New York State, aimed at helping employers recruit and ...

‘You guys are now business solutions providers. You’re providing business outcomes,’ says Mike DePalma, vice president of small- and midsize-business business development at OpenText. MSPs that once ...

A modern analytics platform that gives pharmacy leaders clear visibility into trends, workflows, and growth opportunities—empowering them to grow, know, and optimize their business. ORLANDO, ...

MONTRÉAL, Jan. 27, 2026 /PRNewswire/ - CGI (NYSE: GIB) (TSX: GIB.A), one of the largest independent IT and business consulting services firms in the world, today announced a new global go-to-market ...