Podcast studios will go out of business unless they reevaluate programmatic advertiser rates. According to Libsyn’s podcast advertising rates report from July, podcasts received an average CPM, or ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its ...

With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in number of placements in Q1 year over year." As ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...