The tagline is back, this time with literal heartbeats. It was a stroke of luck that the original campaign caught on the way ...

Josh York, the founder of a clothing company in Detroit, was among three selected to lend their actual heartbeats to the ...

General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Since 2013, Chevrolet's tagline ...

Add Yahoo as a preferred source to see more of our stories on Google. A classic 1966 Chevy Impala and a daughter's special gift to her grieving father will leave you wiping away tears from a new ...

As more and more automotive brands push forward with a future geared toward electric vehicles, advertising may become key. General Motors has never shied away from big ad campaigns, and it's likely to ...

We recently told you that Chevrolet is kicking off a brand-new marketing campaign that centers around electric vehicles. In order to get plenty of eyes on the new ads, General Motors has chosen to run ...

Chevrolet is turning on the waterworks this holiday season. The automaker has debuted a new advertisement called "Holiday Ride" directed by Academy Award winner Tom Hooper that's a sure-fire ...