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Coca-Cola's Freestyle machine allowed it to collect treasure troves of real consumer data. Kraft Heinz aims to make a similar move in 2024, hoping it will aid its own innovation pipeline. This machine ...

Coca-Cola KO delivered strong 2024 results, including increases of 12% in organic sales and 7% in comparable EPS. Notably, global unit case volume expanded by 1% for the year despite consumer pullback ...

A flavor tweak rarely stirs up strong feelings, yet Coca-Cola’s decision in 1985 managed to rattle shoppers across the country. The sweeter formula arrived with confident commercials and bright ...

Chevron gained nearly 4% as the oil giant continued to benefit from high oil prices stemming from the conflict in Iraq. In contrast to its big-oil peer in the Dow Jones Industrials, Chevron doesn't ...

Coca-Cola continues to pave the way for millennial-driven mobile storytelling by sending two team members on a cross-country expedition to record their experiences for its social channels, ...