This is the second post in a series on cognitive biases. A cognitive bias is a mental shortcut or heuristic intended to spare us time, effort, or discomfort—often while reinforcing our self-image or ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The way information is presented often determines how we ...

Subconscious biases are common in medicine because doctors and other health staff are humans who are prone to such errors. Cognitive biases are not necessarily caused by negative intentions — they ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. Do you ever find yourself doing something simply because ...

Learn how the Halo Effect, a common cognitive bias, shapes our perceptions and decisions often without us realizing it. This ...

Opinions expressed by Entrepreneur contributors are their own. Are you a trader looking to improve your trading skills and increase your profits? Did you know that cognitive biases can have a ...