Shai Gilgeous-Alexander puzzled people when he debuted his signature Converse shoe during All-Star weekend. Converse? Where Chuck Taylor retros reside? Sure, Gilgeous-Alexander — known simply as SGA — ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander already leads the way in aura and the NBA MVP race. Soon, Gilgeous-Alexander will have a firm grip on the sneaker industry. Last month, ...

Oklahoma City Thunder point guard Shai Gilgeous-Alexander is on a historic run. The reigning NBA MVP is dominating the league once again, while putting his foot down in the sneaker industry. Last year ...

A deep dive into the Chuck Taylor's various models and subtle changes.

What a week it has been for Oklahoma City Thunder guard Shai Gilgeous-Alexander. Not only are the Thunder up 2-0 in the Western Conference Finals, but Gilgeous-Alexander won the 2025 NBA Award.

The Oklahoma City Thunder host the Los Angeles Lakers in Game 1 of the Western Conference semifinals. Before the game even started, Thunder point guard Shai Gilgeous-Alexander lit up social media with ...

Add Yahoo as a preferred source to see more of our stories on Google. Shai Gilgeous-Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading ...

Newly-crowned NBA MVP Shai Gilgeous-Alexander broke out his newest Converse SHAI 001 for the Western Conference Finals.

SALT LAKE CITY, UTAH - FEBRUARY 21: A detail view of Shai Gilgeous-Alexander #2 of the Oklahoma City Thunder's shoes during the second half of a game against the Utah Jazz at Delta Center on February ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. The path to superstardom in the NBA comes with unique ...