Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...

A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

After Hillary Clinton revealed her campaign logo in 2015, everyone in media, politics, and design seemed to have an opinion on it—though one designer stayed silent. In the months that followed, it ...

Before the Internet, printed graphics standards manuals were practical tools for designers. Today, they sell for $80 a pop. In 2012, Pentagram designers Jesse Reed and Hamish Smyth, along with their ...