Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

SAN FRANCISCO--(BUSINESS WIRE)--Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 57 min 12 sec ago By E.J. Schultz - 1 hour 55 min ago By Ad Age Staff - 2 hours 11 min ago By Tim Nudd - 4 hours 33 ...