Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When it comes to marketing, today’s consumers have told us clearly what they want—and what ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

So, I went to the Digiday Media Buying Summit. It was a pretty packed few days, with a lot of talk about where advertising is ...

70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global ...

In the rapidly evolving digital landscape, businesses face the challenge of standing out in a crowded marketplace. Traditional advertising methods often lack the precision needed to reach the most ...

Geo-targeted marketing is essential for bloggers aiming to expand their audience reach and foster engagement. By customizing your content to cater to specific geographic locations, you create a more ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

CEO Michael Osanloo noted total revenue reached $176.4 million for Q1 2025, supported by a 1.8% increase in same restaurant sales. He highlighted the launch of the Portillo's Perks loyalty program and ...