Creator economy experts, including Detavio Samuels, weigh in on the state of the influencing when ownership seems fleeting.

Creator and influencer marketing now represent a permanent line item in global marketing plans, not an experimental channel. Brands want reliability, repeatability and measurable performance. Creators ...

"The side hustle has economic value, but the work is rarely recognized," Donovan said.

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SU’s Center for the Creator Economy is the first dedicated to the creators, or influencers, on a college campus. The venture demonstrates commitment to the influencers SU’s been brewing on campus for ...

The creator economy has exploded into a global powerhouse worth over $250 billion in 2025, per Forbes, and women aren’t leading the charts. According to The Wrapped, with nearly two out of three ...

“Creators are playing a growing role in how consumers encounter and evaluate products,” said Inigo Rivero, Founder and ...

Add Yahoo as a preferred source to see more of our stories on Google. Image of iShowSpeed, Alex Cooper, Kai Cenat and Dude Perfect against social media logos (Photo Credit: YouTube, Twitch, ...

In Hollywood, actors do not wait half a year to get paid. Under SAG-AFTRA contracts, residuals are distributed within 30 to 60 days of the union receiving payment from studios. That is the standard in ...

Shira Lazar thinks big. She is the founder and CEO of What’s Trending, a multiplatform digital media brand, and a content ...

Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke ...

Havven to launch Feb 4; proprietary anti-piracy tech and AI-age verification to set new global standard for creator security ...