It all started when Gwyneth Paltrow showed up to the 2004 premiere of Anchorman with what looked like circular bruising on her back. But what GP was really baring on her shoulders were the tell-tale ...

Forbes contributors publish independent expert analyses and insights. Noma Nazish writes about actionable ways to live well. Cupping therapy has been one of the most buzzed-about alternative ...

Cupping is an alternative therapy that uses suction cups to stimulate your skin and muscles. It can be done on your face or body. The suction promotes increased blood circulation, which may help ...

During a recent socially distanced lunch, I found myself more focused on my friend’s taut, radiant complexion than our actual conversation. Upon this admission (shameful for me; for her, flattering), ...

You've seen the curious purple circles on the USA's athletes, now take a look into what it's all about. Cupping has become quite the phenomenon with athletes at Rio 2016. Gold-winning USA swimmer ...