Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Two business school professors unpack what brands get wrong when they try to expand their customer base and how to avoid ...

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the banking industry. A leading banking sector ...

A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...