Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

President Donald Trump is ordering his health department to crack down on direct-to-consumer pharmaceutical advertising in a new memorandum signed Tuesday. The push, which aligns with past pledges ...

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...

The U.S. spends more on prescription drugs per capita than any other wealthy country. Direct-to-consumer advertising for prescription drugs is legal in the U.S. but banned in Europe and Asia. There ...

As frustration grows with rising healthcare costs and high drug prices, some policymakers have latched onto a familiar scapegoat: direct-to-consumer (DTC) pharmaceutical advertising. A growing ...

HHS Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary, MD, MPH, would seemingly like us to believe that they are strong-arming pharmaceutical companies into ending misleading marketing ...

Direct-to-consumer drug ads have long blurred the line between patient empowerment and corporate persuasion, but the FDA is now moving to rein in misleading tactics on TV and social media. However, ...