Home fragrance is smarter, softer, and more intentional: Think app-controlled diffusers, incense making a comeback, cozy ...

SCENTA’s debut at CES 2026 underscores its status as a global leader in the scent tech industry. As the No. 1 global seller ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more If you love filling your home with a signature scent, try using one of the best essential oil diffusers to ...

Scent memories can be some of our most foundational, and the holidays tend to be when a lot of them come to the forefront, whether it’s the smell of the same cookie recipe Grandma baked or the scent ...

Fragrance can provide a finishing touch to any home or personal space, and reed diffusers offer a way to create just the right atmosphere. Reed diffusers don't just complement a wide range of home ...

As smart home technology evolves from functional integration to emotional connection, olfactory interaction is emerging as a ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches the Pura 4™ smart fragrance diffuser, a brand-new version of its best-selling home scenting diffuser. With a new, sleek ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

Everyone’s wind down routine looks different, but there’s nothing like setting the mood at home with a soothing fragrance as you’re prepping for a relaxing evening. If you use a diffuser, the ...

We all know how powerful scent can be: we experience it each time we light a scented candle and instantly feel different. If a sniff of lemon is reputed to energise and inhaling some lavender to ...