Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global email users surpassing 4.7 billion, it offers unmatched reach and measurable ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

In this episode of The Digital Experience, Dom Nicastro, editor-in-chief of CMSWire, sits down with Brianna Langley Henderson, marketing manager for Bailey International. The conversation dives deep ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Chorley Group has attributed more than 850 additional EV sales to its EV specific email marketing strategy in the first year ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...