All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Writing an important work email is one thing. Getting someone to actually open it is the challenge. Turns out the key to grabbing your recipient's attention is an excellent subject line. The problem ...

An icon in the shape of a lightning bolt. Impact Link Microsoft has become the latest tech giant to announce it's cutting workers. The company's decision follows layoff plans at other industry titans, ...

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The ...

Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Opinions expressed by Entrepreneur contributors are their own. Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

When you send an email, the first thing your recipient sees is the subject line, so make sure it’s as clear as possible: What is your email’s purpose? What do you want your recipient to do? Take a ...

Writing an important work email is one thing. Getting someone to actually open it is the challenge. Turns out the key to grabbing your recipient's attention is an excellent subject line. The problem ...