Humminbird fish finders were born in—and still live in—the bass and inshore fishing world. Started in 1971 in Eufaula, Alabama, and spearheaded by Tom Mann, Humminbird’s first depth flasher brought ...

Fish finder technology has leaped forward in the past few years, from bottom flashers and scrolls of paper to modern digital displays. The most advanced fish finders push the limits of sonar and ...

Today’s fish finders and marine mapping systems are light-years ahead of those available just a few years ago, and in some cases, the pricing matches those advances. I’ve often simultaneously lamented ...

Growing up in a bait shop in northern Minnesota in the 1980s, I was always up on the latest in baits, rods, reels, and electronics. So I witnessed and participated in the technological progression of ...

If you've been waiting to upgrade your electronics setup, now's the time: The Humminbird HELIX 7 CHIRP MEGA SI GPS G4 Fish Finder/Chartplotter is $300 off its regular $1,000 price! That's right, you ...

Fishing from kayaks is becoming more and more popular. As a result, it is no longer uncommon to see a fishing kayak equipped with all the same fancy gear you’d find on a powerboat. Other than fishing ...