Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

The best fishing lures for forward-facing sonar users, featuring baits that show up clearly, stay visible, and trigger bites in real time.

Think of plunger-style lures as the American Express card of marlin fishing: Don’t leave the dock without them. With a tapered head design, this family of lures swims well in the spread from a variety ...

Before Billy Maxwell and I got married, I followed him from Virginia to Hatteras Island, North Carolina, in the spring after the Bonney brothers were kind enough to assign him a boat slip. At the time ...

FORT WAYNE, Ind. (WANE) — As the National Fishing Lure Collectors Club (NFLCC) started its 47th annual National Convention Thursday, fishing lures of yore graced the floor of the Grand Wayne ...

Mega sporting goods store Scheels is set to drop anchor in Oklahoma City, but local favorite Lucky Lure Tackle is determined to stay afloat. A massive new Scheels sporting goods store is set to drop ...

The Fishing Lures Market is projected to continue its growth trajectory, expanding from USD 3.41 billion in 2025 to an estimated USD 5.35 billion by 2032, reflecting a CAGR of 6.6 ...

Chris Slusar is a Milwaukee native who loved fishing as a kid. But in the late 1970s a musky fishing trip with his uncle Joe to the Chippewa Flowage near Hayward altered his relationship with the ...