LAS VEGAS--Personal fitness company Fitbit has just jumped further into the wearable tech market. The company unveiled its $99.95 Fitbit Flex device, an activity tracker designed to be worn all day ...

“Fitbit Flex 2: The waterproof tracker is smaller, lighter, and better looking than the old Flex but it’s still got a few issues.” Swimming and automatic activity tracking requires extra steps to ...

The good: Comfortable, Sleek design, Long battery life, Automatically tracks exercise, Swim-proof The bad: Lack of a screen limits its usefulness Who should buy: Swimmers; Those looking for an ...

Pebble's going under, and subsequent acquisition by Fitbit, is seen by many as a major win for the latter. But take a look deeper and there may be another story, like the fact that people may just not ...

Apple’s latest Watch was met with great applause when the company announced in September the thing could take a dive in the pool and keep on ticking. But the price and other bells and whistles of the ...

Fitness bands are the biggest selling wearable tech devices on the market and there are two companies clearly leading the way: Jawbone and Fitbit. The Jawbone UP24 is coated in a rubber finish that ...

Fitbit began its fitness tracker journey with clip-on trackers like the Ultra and the One, but its first wrist device, the Fitbit Flex, was a major turning point for the company. It led to several ...

Fitbit is updating its Flex tracker for the first time since the band launched in 2013, the company announced on Monday. The Fitbit Flex 2 will have a new swim-proof design that’s slimmer and can be ...

Rita was a Managing Editor at Android Police. Once upon a time, she was a pharmacist as well. Her love story with Android started in 2009 and has been going stronger with every update, device, tip, ...

The long-awaited successors to two popular Fitbit wristbands have finally arrived, and it looks like the company is remaking its best-selling device to be more like a smartwatch. On August 29, the ...

Update, 4/28/17 at 5:25pm: A Fitbit representative told Ars in an email that its investigation of the exploding Flex 2 showed “external forces” caused the problem. Here’s Fitbit’s full statement: We ...

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