For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Every decision, from pricing to packaging design, needs to reflect how people shop now, writes John Broderick.

From biodegradable films to smart labelling systems, food packaging innovations are transforming the way we protect, store, and transport what we eat. These advancements address critical global ...

It was a good week for Pokémon, Tootsie Pops and Oracle—plus, Labubu’s moment may be coming to an end.

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...