Move over, 360 videos — there is a new video format in town. On Thursday, YouTube launched VR180, a 3D virtual reality format with a 180-degree perspective. “VR180 video focuses on what’s in front of ...

Audience-technology firm YuMe on Monday launched what it’s calling an “immersive 360-degree video ad format.” The unit aims to offer consumers the ability to control their interactions with ads by ...

Zuck says VR is the future and Facebook is wasting no time building it into the News Feed and starting to make money off it. By embracing the format, Facebook can stay fresh for consumers by offering ...

Yahoo chose this week’s Cannes Lions festival to announce Yahoo Tiles, a new mobile ad format that features 360 degree images and video, according to Marketing Land. By tapping on a mobile ad, users ...